The following information is included in our Excel SEO download.
(Updated: 17th Jan 2009)
| KEYWORDS & PHRASES |
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| [ CHECK ] |
[ Additional Notes ] |
| Prepared a list of key words? |
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| Analysis of Competitor websites? |
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| Check keyword Prominence, Proximity & Density? |
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| Are the keywords applied to ALL 'website assets'? |
| Domain Name ? |
Maps ? |
| Text - ie: Headings ? |
Document Downloads ? |
| Text - ie: Content ? |
Hidden Files ? |
| Images (ie Alt Tags) ? |
File Structure ? |
| Links / Hyperlinks ? |
File / Folder Names ? |
| Source Code ? |
Articles ? |
| Meta Data ? |
RSS Feeds? |
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| BACK LINKS (ie: In Links) |
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| Have you identified a 'significant' number of back links? >100? |
Go to 'Yahoo' and type: link:http://www.[your domain address] |
| Do your 'Back Links' have a high Page Rank (PR)? |
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| Are your back links relevant? |
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| DOCUMENT DOWNLOADS |
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| Are your downloadable documents optimised? |
Amend original document 'Properties' |
| eg: Word / Excel / PDFs / Powerpoint? |
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| WEBSITE STRUCTURE |
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| Do not use 'Frames'. |
Frames represent old technology and should be avoided. |
| Is your website written in CSS? …of a high standard? |
Right floated 'Navigation Lists'? |
| Avoid excessive use of 'Tables' ? |
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| Have all redundant links been removed? |
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| ACCESSIBILITY |
OK with 'Disability Discrimination Act'? |
| Accessibility Checks? |
http://wave.webaim.org/ |
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http://www.cynthiasays.com/ |
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| CODE CHECKS |
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| CSS Validation |
http://jigsaw.w3.org/css-validator/ |
| XHTML / HTML Validation |
http://validator.w3.org |
| Accessibility & compliance with the 'Disability Discrimination Act' |
http://wave.webaim.org/ |
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| HELPING THE 'ROBOT CRAWL' |
File Uploads & Updated? |
| Sitemap.xml? |
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| Robot.txt? |
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| Urllist.txt? |
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| DON'TS |
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| Don't use Frames |
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| Don't hide Text (eg white text on a white background!) |
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| Don't repeat Content |
Check your website against Google's 'Supplemental List' |
| Don't locate all web page files in the same folder |
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| Avoid using 'Stop Words' in Meta data and Header tags |
ie: Those words that Search Engines consider to be irrelevant |
| Any Google Penalties? |
Check inclusion on Google's 'Supplemental List' |
| Don't use images in place of text. |
eg: navigation button images, headings etc. Google searches for 'Alt' tags but gives priority to plain text content. |
| Minimise the use of Javascript triggered links. |
eg: pop-ups. |
| Finally .... Lynx |
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| Open your website in a text-only browser (such as Lynx) to get an idea on how search engines view your pages |
Lynx is free to download from: |
| Windows Version |
http://csant.info/lynx.htm |
| Mac OS X Users |
http://www.apple.com/downloads/ |
| Main Keystroke for Lynx |
G to open a web page / H to display the help system. |